PREMERA PRINT ADS AND OUTDOOR

As Lead Designer for Premera Blue Cross, I developed a print and outdoor campaign aimed at differentiating the client from a competing regional Blue Cross company. The campaign’s concept focused on the idea that the right health plan feels uniquely tailored to each individual.

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I created concept solutions, layouts through production and media buys, and managed a model search to ensure authentic representation. I also provided photography art direction and executed high-resolution retouching, delivering polished assets that reinforced the campaign’s messaging and visual impact.