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Photography Art Direction for 50 recipe images styled with an impactful horizontal format to enhance the brand’s website. I provided on-set art direction to ensure the dishes highlighted the product in an engaging and visually appealing way. Executed high-resolution retouching to maintain consistency and quality across all assets, delivering polished imagery that strengthened the brand’s online presence.
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MYHEINZ WEBSITE
I designed concepts for a platform that allows consumers to order personalized Heinz Ketchup bottles for special occasions such as weddings, birthdays, or everyday moments. The goal was to deliver a clean, branded design with a simple, user-friendly interface that aligned with Heinz’s premium identity.
My concept was chosen for development and successfully balanced brand consistency with an intuitive shopping experience, making personalization feel both fun and seamless for consumers.
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