HOMEPAGE CONTENT
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KELLOGG'S FAMILY REWARDS
Lead Designer for a comprehensive website and CRM platform that allowed consumers to earn points and collect rewards across Kellogg’s brands. I created over 1,500 assets for the website, CRM, and social channels, beginning with a mobile-friendly version and later adapting to be fully responsive.
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I designed 30 pre-responsive, mobile-friendly micro-sites for promotional campaigns, as well as 20 landing pages and content for the responsive site. I managed site updates and designed weekly content, ensuring a seamless user experience across devices.
PROMOTIONAL LANDING PAGES – MOBILE FRIENDLY
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PROMOTIONAL LANDING PAGES – RESPONSIVE
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SOCIAL CONTENT
LANDING PAGE
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12 DAYS OF CHRISTMAS
This project was a last-minute request, burdened with a small budget and a super-condensed timeline.
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My concept was to create the illusion of many unique illustrations with one set of Christmas tree assets and the existing mascots. This concept streamlined production and reduced costs.
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The concept featured 12 daily social posts of the mascots decorating a Christmas tree. Daily gifts were displayed as ornaments, creating a festive, engaging experience that extended across the website and CRM channels. I developed sketches and designed final layouts through production and development.