HOMEPAGE CONTENT
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KELLOGG'S FAMILY REWARDS
Lead Designer for a comprehensive website and CRM platform that allowed consumers to earn points and collect rewards across Kellogg’s brands. I created over 1,500 assets for the website, CRM, and social channels, beginning with a mobile-friendly version and later adapting to be fully responsive.
I designed 30 pre-responsive, mobile-friendly micro-sites for promotional campaigns, as well as 20 landing pages and content for the responsive site. I managed site updates and designed weekly content, ensuring a seamless user experience across devices.
PROMOTIONAL LANDING PAGES – MOBILE FRIENDLY
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PROMOTIONAL LANDING PAGES – RESPONSIVE
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SOCIAL CONTENT
LANDING PAGE
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12 DAYS OF CHRISTMAS
This project was a last-minute request, burdened with a small budget and a super-condensed timeline.
My concept was to create the illusion of many unique illustrations with one set of Christmas tree assets and the existing mascots. This concept streamlined production and reduced costs.
The concept featured 12 daily social posts of the mascots decorating a Christmas tree. Daily gifts were displayed as ornaments, creating a festive, engaging experience that extended across the website and CRM channels. I developed sketches and designed final layouts through production and development.