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KELLOGG'S FAMILY REWARDS

Photography Art Direction for the brand’s largest shoot, producing 300 recipe images featuring Kellogg’s cookies and crackers for use across web, CRM, social, and packaging. I managed a rigorous schedule of 14 shots per day with two cameras and stylists—providing on-set art direction, coordinating props and styling with a detailed shot wall, and high-resolution retouching.

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Additionally, I organized and managed the image library, streamlining access for ongoing digital and marketing needs.

KELLOGG'S ALL-BRAN

Photography Art Direction for 50 recipe images styled to visually enhance the wholesome ingredients in All-Bran cereal. I collaborated with external agency partners to ensure alignment and executed high-resolution retouching to deliver consistent, high-quality assets that strengthened the site’s visual storytelling.

KELLLOGG'S RICE KRISPIES

Art direction for over 150 recipe images showcasing fun, seasonal creations designed to engage consumers across all channels, including website, CRM, social media, and packaging. This approach helped maintain the brand’s playful identity while supporting year-round engagement.

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I provided on-set art direction to ensure visual consistency and brand alignment, executed high-resolution retouching, and managed the image library to make assets easily accessible for ongoing marketing initiatives.

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© 2025 Jae Jae Casselberry

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