top of page

FOODSAVER PRE-CUT BAGS

Lead Designer for a product innovation highlighting the new Align to Seal, Tear to Open feature while maintaining brand guidelines. Developed concepts through production, designed custom icons, and created a detailed shot list pairing bag sizes with fresh food visuals for packaging and digital use. Art directed photography and a video slideshow, including storyboard development. Managed an indecisive cross-functional team on an accelerated timeline to deliver packaging and digital assets on schedule.

CLAIM CONCEPTS

FRONT PANEL CONCEPTS

ON-SHELF DISPLAY CONCEPTS

DIGITAL 

SHOTLIST SAMPLING

FINAL PHOTOGRAPHY

VIDEO STORYBOARD

Video_Updated_Storyboard.png

VIDEO

Easy Open 1.70 copy.jpg

© 2025 Jae Jae Casselberry

bottom of page