POP-TARTS WEBSITE

Lead Designer for three live Pop‑Tarts sites — a product site, a mom‑and‑kid destination, and an e‑commerce platform — all built mobile‑friendly with double the assets. Developed the brand’s first fully responsive site, balancing playful tone with clean visuals. Expanded concepts into full‑page layouts across recipes, videos, games, and social content. Managed seasonal & flavor updates, art directed recipe photography, and prepared production‑ready assets for seamless execution.