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BREVILLE AURA COLLECTION

Lead Designer managing the project from concept through production for a new EMEA line of kettles and toasters with a metallic finish and chrome accents. I developed logo concepts aligned with Breville’s premium positioning and art directed high-quality renderings to showcase the collection’s sleek design. I presented to brand leads, led pre-production meetings, and coordinated a cross-functional global team to deliver a cohesive, impactful launch.

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PRODUCT RENDERS

COLLECTION LOGO CONCEPTS

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BREVILLE PERSONAL BLENDER & CHOPPER

As Lead Designer, I managed packaging design from concept through production, ensuring the new products aligned with Breville’s premium brand presence. I provided on-set photography art direction to create compelling visuals that highlighted key product features. I presented creative concepts to brand leads, led pre-production meetings, and managed global teams to keep the project on schedule.

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A key achievement for the Breville brand was gathering assets to refresh an outdated style guide—incorporating the current visual identity and ensuring consistency across future launches.

FINAL PHOTOGRAPHY

© 2025 Jae Jae Casselberry

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